Commercial Director

Description

Brooklands Museum is a place shaped by ambition, innovation and remarkable stories. The birthplace of British motorsport and aviation, Brooklands has a unique place in British history and today is one of the UK's leading heritage attractions, bringing together internationally significant collections, a distinctive visitor experience and ambitious plans for its future.

At an important point in the Museum's development, we are looking for a new Commercial Director to help us realise the potential of Brooklands and build a sustainable, resilient future for the organisation.

This is a genuinely broad commercial opportunity. Brooklands already has a diverse range of income streams across admissions, retail, travel trade, catering and hospitality, venue hire, licensing, sponsorship and commercial partnerships. There is significant scope both to develop these existing areas and to think creatively about what comes next, from new products and experiences to partnerships, e-commerce and opportunities connected to Brooklands' brand and heritage.

Joining the leadership team and working closely with the Chief Executive, Trustees and colleagues across the Museum, you will help turn that potential into a coherent commercial approach. You will bring together insight about audiences, visitors and markets with sound financial judgement, identifying where Brooklands should invest, where it can grow and how new ideas can become sustainable sources of income.

The timing of this appointment also creates an opportunity to influence Brooklands' longer-term future. As the Museum develops its masterplan and capital programme, the Commercial Director will help explore the potential of new facilities, visitor experiences and assets, developing the business cases, partnerships and commercial models that can bring these opportunities to life.

We are interested in people who have successfully led commercial activity across a varied portfolio and who are excited by the opportunity to build and develop something. Your experience might come from culture or heritage, but it could equally have been gained in tourism, visitor attractions, retail, leisure, hospitality, charity or another relevant commercial environment. What matters is your ability to see opportunity, understand audiences and customers, make sound commercial decisions and turn ideas into tangible results.

You will bring strong commercial judgement alongside curiosity, creativity and an instinct for collaboration. You will be comfortable building relationships with colleagues, Boards, partners and stakeholders and bringing people with you as ideas develop.

Crucially, you will understand that commercial success at Brooklands is not simply about generating more income. It is about creating the financial resilience that allows the Museum to pursue its charitable purpose, care for and share its heritage, develop its visitor offer and reach more people. Every commercial decision needs to sit comfortably alongside those ambitions and the experience Brooklands creates for its visitors.

If you are excited by the opportunity to shape a diverse commercial portfolio, develop new possibilities and make a lasting contribution to the future of Brooklands Museum, we would be delighted to hear from you.

If you have further questions about the role, please contact Oliver Startup: oliver.startup@gatenbysanderson.com

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